IE 300
For Sennheiser’s audiophile portfolio I had the chance to implement some improved modules to optimize the user journey. As part of Global Brand Design Management, a big part of this job was about convincing stakeholders to push content quality and excitement as far as possible.
So we started with a clear hierarchy of information through proper use of typography, implemented a sticky navigation for better orientation, used quotes that connect to the world, figured out how to make the content of the 360 module interesting and implemented the header video module and aspirational photography to build a bridge to the new and much younger audiophile audience, seeking not just for tech but also for lifestyle.
Skills:
Information architecture
Content developement
UX/UI Design (as far as possible)
Credits go to Christian Weber for his awesome 3D product visualizations
