What is AMBEO
AMBEO was an internal start-up and now became the immersive audio program within Sennheiser. As part of Global Brand Design Management, I had the task to make AMBEO’s role within Sennheiser unmistakable. «What is AMBEO» is a video about 3D audio that explains and shows what Sennheiser AMBEO is able to do.
A lot of needs had to be balanced to make this production a success story. Agreeing internally on the subbrand strategy and a simple but compelling story. Developing a story that convinces end-customer while giving 3D audio producers a hint on what they might be able to achieve. And keeping the big picture in mind when directing external producers, implementing Sennheisers illustration style, and pushing details like the lady you hear walking around you.
