Sennheiser CI/CD
A German audio engineering brand with the legacy to become one of the big classics, and stories about products and artists that just have to be told. The conclusion was simple but powerful. A contemporary corporate design of precise simplicity to let shine what shines on its own, and mirrors the perfection of the products on every touchpoint.
Within a small team, the Global Brand Design Management, we built the corporate design and started with a small internal website to introduce the new vision, and guide and inspire marketing stakeholders and their agencies world wide. We provided guidelines, templates and a lot of educational video content to give them a great start.
Social media
As a team we worked on ideation, storytelling and motion design for product introductions, special sales and other social media events.
Print & digital templates
A very classic but profound graphic design task, to make a grid system and paragraph styles work on all kinds of use cases. Simplistic design needs a lot of attention to the perfection of space, font weights, hierarchy of information, and quality of photo and video content.
Visual language
Supporting the internal marketing, agencies, photo and video teams to understand the reportage approach was a very important task and is a very important driver for content quality.
